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Case Study
How we worked with Dodeka to deliver SportsReports.ai
Case Study
How we worked with Dodeka to deliver SportsReports.ai
About Dodeka Digital When one of their previous clients—Mike Cascone, came to them looking for a solution to develop and market SportsReports.ai, a new analytics platform for high school football—Dodeka turned to us to take on the project.
Dodeka Digital is a marketing agency that partners with startups to build campaigns that are ROI focused, strategy first, and creatively obsessed.
The Challenge The project required more than just design or Webflow development: it needed complex data handling, authentication and user roles, scoring logic, and a clean UI that could scale with future features.
They needed a partner who could move fast, speak both “client” and “code,” and build something solid enough to launch and scale long term.
An opportunity to bid for a five figure web-app with no in-house dev team.
They needed a partner who could move fast, speak both “client” and “code,” and build something solid enough to launch and scale long term.
The Solution Key features included:
- A program benchmarking engine to compare football teams using custom weighted scoring
- Admin dashboards to manage inputs, categories, and insights
- Role-based access for clients, admins, and internal scorers
- A scalable backend setup ready for 400+ school programs.
We worked alongside them, seamlessly integrating with Dodeka’s team and giving them everything they needed to win and deliver the project under their brand.
Saddle Stitch Studio stepped in as Dodeka’s technical arm, handling the project from scoping through build and launch.
- A program benchmarking engine to compare football teams using custom weighted scoring
- Admin dashboards to manage inputs, categories, and insights
- Role-based access for clients, admins, and internal scorers
- A scalable backend setup ready for 400+ school programs.
We worked alongside them, seamlessly integrating with Dodeka’s team and giving them everything they needed to win and deliver the project under their brand.
The Outcome Bringing on Saddle Stitch for the project unlocked additional revenue for Dodeka and enabled them to earn both a marketing retainer and software retainer which we continue to be a part of today.
Dodeka successfully landed the project and delivered SportsReports.ai on time—with zero dev hires.
Why it Matters We built Saddle Stitch Studio to empower marketing agencies to say yes to high-ticket software projects—without needing to hire or manage developers.
Whether it’s a complex dashboard, internal tool, or full SaaS platform, we make agencies look good and deliver like pros.
Opening up new streams of income.
Whether it’s a complex dashboard, internal tool, or full SaaS platform, we make agencies look good and deliver like pros.
Resources for Founders and Developers
The Saddle Stitch Priority Manifesto
This manifesto is an introduction to our guide on starting and building a software company.Guide
Prioritizing Software Ideas
How to Find Problems and Evaluate Your SolutionGuide
Software Development Priorities
development-prioritiesGuide
Founder Priorities
You can do anything but you can’t do everything. So, how do you choose?Guide